CELEBRATING 20 YEARS OF STYLE AND HEART
In 2005, I opened this boutique with my son Liam by my side. What began as a quiet dream — just a mother hoping to build something with meaning — has grown into a space filled with heart, resilience, and timeless style.
Through every season, your support has turned our journey into something greater than we ever imagined. And now, 20 years later, we’re not just celebrating a boutique — we’re celebrating a community built with you.
Join us as we mark this incredible milestone with our 20-Year Anniversary Sale — a celebration of family, fashion, and the everyday moments that inspire us most.
With love,
Sarah & Liam
CRAFTED WITH PASSION, DESIGNED FOR TIMELESS ELEGANCE
"Every stitch tells a story of dedication, and every detail reflects our passion for perfection. Our garments go beyond fashion - they embody timeless sophistication, designed to inspire confidence and celebrate individuality" - Sarah & Liam Auckland
★★★★★Absolutely love my order from Sarah & Liam! The quality is unreal — soft fabrics, great cuts, and everything fits true to size. Shipping was quick too, which is always a win.
Emily R.
Auckland
★★★★★Beautiful pieces that feel effortless and timeless. You can tell real care goes into the design and materials. I’ve already placed my second order!
Sophie T.
Wellington
★★★★★Such a smooth online shopping experience. The clothes arrived beautifully packaged and looked even better in person. The quality is next level — I’m obsessed.
Olivia M.
Christchurch
★★★★★I’m so impressed by the craftsmanship. Every piece feels made to last, with a relaxed but polished look that’s perfect for everyday wear in NZ.
Grace L.
Tauranga
★★★★★Loved how easy it was to shop online — great sizing guide and clear photos. The clothes are simple, stylish, and honestly feel more expensive than they are.
Isabella C.
Queenstown
★★★★★Everything I’ve bought from Sarah & Liam has become a wardrobe favourite. The fit, feel, and finish are always spot on. Such a trustworthy brand for quality basics.
Hannah W.
Dunedin
ABOUT LIAM & I
I'm Sarah, and my son Liam is my biggest inspiration - the heart behind Sarah & Liam Auckland. This store is my way of celebrating our strength and style.
Every piece is thoughtfully selected with love and care. This is more than just a store - it’s our story, and I’m truly honored to share it with you.
Thank you for being a part of this journey.
MORE THAN 15,000+
SATISFIED CUSTOMERS
Join Over 15,000 Satisfied Customers Who Trust Us for Quality and Style. Your Perfect Choice Awaits!